SEO helps website come up on online searches
which helps the websites overall ability to be searched and visible. This
article will discuss why SEO's are so important and what value SEO's can bring
to a website. In order to help brands and businesses reach their greatest
potential we will touch base on several different reasons why a SEO can help a
business no matter the size of the the business or which industry the business
is in.
While it is obvious that Google owns the largest
amount of the market as far as searching is concerned, there are also other
players in the game including Yandex, DuckDuckGo, Yahoo, Baidu, Bing as well as
a number of other search engines. Organic search plays a major part in the
website performance of a business. This is an important part in getting website
visitors to engage and complete conversion on a particular website.
All search engines play a part in the visibility
of a brand. Google plays the biggest role as they own 75% of the search market.This fact makes it important for websites to follow the guidelines of
Google. On top of being the largest search engine, Google's Youtube is the
second largest search engine and Google's email provider has over 1 billions
users making it the largest email provider also. A majority of internet users
will use Google at least once a day in order to search and find new
information. All this is to say that it is great to be recognized by search
engines such as Google and a good quality SEO can assist websites that are of
high quality in order to take brands to the level of Google recognition.
One of the most important things a business and
website can do for itself is to get itself established as an authority.
Establishing a brand as an authority is something take takes time and must
build over effort, patience and commitment. A Brand must consistantly offer
services or products that the consumer is able to trust. The trust and
credibility of a brand will allow the SEO to gain a strong foundation with
effective user experiences, easy ability to be discovered and a eye catching
website. Factors that go into establishing authority with Google and other
search engines include Positive user behavior, optomized on page content and
elements, quality back link profiles, and machine learning signals.
Another way an SEO can assist a business is to
get the business at the top of local searches. Customers doing searches for
local businesses online can grow a small to medium size more quickly. A local
SEO can focus on a small area so that the people looking for services or
products in that are will see your website at the top of their list. In order
to produce a viable foundation for local level brand messaging, the SEO can
optimize the website of a brand specifically to cities, regions, and states.
Local backlinks are used and relevant local listings.
